Complexity Theory and Strategy A Basis for Product Development

Although the great French mathematician and physicist Henri Poincaré more than a century ago identified systems sensitive to initial conditions, which typically are associated with deterministic chaos, it was with the advent of computer simulations in the 1960 ́s and 1970 ́s, and especially agent-based simulations that everything changed (Solé and Goodwin 2000). The study of ecological and social systems, theoretical physics (non equilibrium systems) and the comparison with computer simulations, has yielded exceptionally interesting results that have not yet reached a broader audience but is beginning to cross the border to other scientific fields.